Choose the engagement, not just a monthly number
An audit, a technical implementation project and an ongoing SEO engagement solve different problems. Comparing their prices without comparing the work can lead to the wrong purchase.
We begin with an initial conversation about your website and goals. That helps determine whether you need a focused investigation, implementation of known issues or a longer program involving content, technical work and measurement.
A focused audit or review
A paid audit can examine the site’s technical condition, page structure, search opportunities and measurement, within a defined scope. The deliverable should identify priorities and implementation requirements, not just export tool warnings.
The free initial discussion and website review are intended to assess fit and the likely work. They are not the same as a complete technical audit or a promise of a finished strategy before an engagement.
A defined implementation project
A project can address a specific set of needs, such as a service-page architecture, a technical issue, a website migration or conversion tracking. Its value depends on a clear starting point, boundaries and acceptance checks.
The proposal identifies which changes are included and which require your developer, approved content or third-party access. New requirements are discussed before they expand the agreed work.
An ongoing SEO engagement
Ongoing work can combine research, technical improvements, content, local search and performance review. Priorities develop as changes are implemented and new evidence becomes available.
The monthly scope should be specific enough to evaluate while allowing sensible changes in priority. A useful engagement does not require publishing a fixed number of pages when another task would better serve the business.
What changes the cost
Important factors include website size, technical condition, the number of services or products, geographic scope, competition, content requirements and implementation ownership. An international catalog involves different work from a small local service site.
Advertising spend, third-party tools, specialist development and external production can be separate costs. Your proposal should make those boundaries explicit instead of hiding them inside a vague all-inclusive label.
- Which deliverables are included and how they are checked.
- Who writes, approves and implements each part.
- Which external costs are excluded.
- How updates, review points and change requests work.
- The agreement term, cancellation arrangements and handover expectations.
Compare proposals on a like-for-like basis
Ask each provider to explain the first priorities, the evidence behind them and the responsibilities your team will retain. Review the quality and relevance of case evidence alongside the price.
There is no published Atlanta rate card on this website. Your written proposal supplies the actual scope and fees. Budget ranges in the inquiry form help us understand fit; they are not a list of package prices or a promise of results.