SEO PROJECT BRIEF
Prepared by: Atlanta SEO Company, a website of Pinnacli LLC
https://atlantaseocompany.us/resources/seo-rfp-template/

1. BUSINESS
Business name:
Website:
Primary contact and preferred communication method:
Services/products to prioritize:
Ideal customers or projects:
Work we do not take on:
Actual locations and service/delivery areas:

2. WEBSITE AND ACCESS
Website platform (if known):
Content and development owners:
Recent redesigns, migrations or tracking changes:
Known technical or inquiry problems:
Available analytics, search and CRM systems:
Access/approval/security requirements:
Do not include passwords or private customer records.

3. GOALS AND BASELINE
Business outcomes to improve:
How we currently define a qualified inquiry:
Available report dates and measurement limitations:
Target review period:
Budget range and what it includes:

4. REQUESTED PROPOSAL
Please identify:
- Initial priorities and their rationale.
- Research and technical review included.
- Content deliverables and factual approval workflow.
- Implementation responsibilities and dependencies.
- Local search work and actual location eligibility, if applicable.
- Measurement setup, reporting cadence and metric definitions.
- Completion checks and handover arrangements.
- Fees, excluded costs and handling of scope changes.
- Agreement term and notice requirements.

5. EVIDENCE
Relevant cases with client, market, dates and metric definitions:
Implementation examples or an appropriately anonymized sample roadmap:
Questions you need answered before finalizing scope:

This is an editable project brief, not a service agreement or legal contract.